Impact and Programs
In 2019 we worked with 75 widows, providing assistance in one way or another: financial coaching, advocacy and resources and companion services. We are expanding our services in 2020 to include education and grief counseling.
Our primary goal is to serve widows in the Twin Cities. In addition to the number of widows served, our goals for this fiscal year include a) percentage of total widows taking the 3-minute progress check, b) total number of followers on FaceBook, c) total number of PR mentions and articles written about us, and d) attending two conferences for learning and brand outreach. Our goal was to serve 100 widows (about 10% of the total number of widows created in the Twin Cities each year); we are at 40, and suspect we will be close to 60 by the end of this fiscal year. Our goal was 90% and to date about 80% of widows served take the Progress Check. We have 685 FB followers; goal is 1,000. We attended both conferences that we targeted.
Community or Constituency Served
The recently widowed in the Twin Cities, though we're expanding our reach throughout MN. Our target constituent is a woman who has lost her spouse in the past 12 months. There are no restrictions on age (or anything else).
Geographic Area Served
We offer several programs. Our financial coaching programs focus on widows in the eight counties of the Twin Cities. We can work with widows outside of the Twin Cities (across MN and the U.S.) re our advocacy services and our companion services.