SAVE (Suicide Awareness Voices of Education)

Mission Statement

To prevent suicide through public awareness and education, reduce stigma and serve as a resource to those touched by suicide.

Impact and Programs

Accomplishments Our multi-media campaign is the foremost tool for raising awareness about suicide prevention. The campaign includes TV, print, outdoor and indoor advertising, PSA placement, in addition to public relations exposures on TV, radio, print and online media. In 2019 we began a PSA titled "Today is the Day" that aired ads on more than 400 radio stations twice every day and appeared on billboards and in busses. We also generated over 100 million impressions in our public awareness and media relations efforts which included an award winning PSA campaign. As an additional component of delivering SAVE's message, we provide community and professional education throughout the country. This is accomplished with our trademarked "Let's Talk About It" program and speaking engagements where we teach the symptoms of mental illness, the signs of suicidal behavior and how to intervene. Our professional training expanded to include training media professionals in the US and other countries, more than 500 medical and mental health professionals, and over 1,200 youth and parents. SAVE responds to hundreds of requests to provide information in various settings including civic, professional, faith organizations, businesses, conferences and schools. Our website has over 100,000 hits per month from more than 100 countries of people seeking our information. Resources and support are provided to those interested in information on suicide prevention and for people touched by suicide through, publications, prevention and grief packets, annual memorial events, resources and referrals. SAVE has several best practice endorsed materials for prevention and postvention and we created one of only 3 evidence-based programs for suicide prevention in schools.
Current Goals SAVE's goals are to 1. Increase our scope of impact in the following areas: Geography, Event, Public Awareness/Media, online presence, partnerships and collaborations; 2. Advance and influence the field of suicide prevention on a national and global basis; 3. Proactively engage survivors; and 4. Be a recognized national leader suicide prevention and postvention: awareness, education and materials
Community or Constituency Served SAVE serves the general public, professionals, survivors of suicide and all those interested in learning more about brain illnesses, mental health and suicide prevention.
Geographic Area Served SAVE is a national organization whose public awareness and educational materials are used by communities, public health organizations and individuals throughout the United States. Our messages and materials target a broad audience of gatekeepers, i.e. family, friends, co-workers, and caregivers of those who are suffering from mental illness and may be suicidal. Our professional training and community presentations educate healthcare professionals, counselors, teachers, school administration, public health officials, clergy and community leaders as well as students, parents and concerned citizens about the warning signs of suicide, risk and protective factors that contribute to suicide and appropriate methods for intervening with people who are at risk.

Reports & Finances

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Major Program Expenses
Media Campaign:
Resources and Support:
Community & Professional Education:
3 Year Average Expenses
Program Services
Unrestricted Net Assets
End of Year:
Beginning of Year:

Notes from the Council

Organization Last Reviewed on 12/12/2021

This date is representative of when we completed our initial Accountability Wizard® nonprofit review, and provided the organization with their results. This review is good for three years from the date provided
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7900 Xerxes Ave S Ste 810
Bloomington, MN 55431
Phone: 952-946-7998

General Information

Alternative Name: SAVE, Suicide Awareness Voices of Edu
EIN: 41-1702239
Principal Staff: Daniel Reidenberg
Number of Full-Time Equivalents (FTE): 4.5
Volunteer Opportunities: Yes
Number of Clients: 60,000
Ruling Year: 1998


Board Chair: Joseph Stackhouse
Number of Board Members: 11
Board Meetings with Quorum: 7
Average Member Attendance: 10

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1915 Highway 36 W Ste 133 • Roseville, Minnesota 55113-2709
Phone: (651) 224–7030 • E-mail:

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