Mission Statement

FamilyMeans strengthens communities by helping individuals and families* through challenges in all life stages. *Definition of Family: A family consists of people, whether living together or apart, related by blood, marriage, adoption, or the commitment to care for or about one another.

Impact and Programs

Accomplishments In 2021, the agency’s 65 employees, 97 volunteers, and 15 independent contractors served nearly 12,000 people across four core program areas: Caregiving & Aging, Counseling & Therapy (including school-based and Center for Grief & Loss), Financial Solutions, and Youth Development. FamilyMeans, a place where people can get help and emerge stronger from life’s challenges. “This is the place you want to claim as your own. [FamilyMeans] sticks with you throughout; it is special… nobody does it better.” - Caregiving & Aging Client
Current Goals FamilyMeans strengthens communities by helping individuals and families through challenges in all life stages. Our programming consists of the following main areas: Caregiving & Aging, Counseling & Therapy (including school-based and Center for Grief & Loss), Financial Solutions, and Youth Development. Our aim is to be adaptable, accessible, and affordable, especially in our programming, and to provide meaningful engagement for our volunteers. Our current strategic plan which goes from 2022 through 2025, lists the following initiatives. Strategy 1 | UNITY - Uniting across FamilyMeans to serve diverse communities Goal 1: Drive service innovation through collective expertise. Goal 2: Develop and initiate a shared diversity, equity, inclusion, and accessibility plan. Goal 3: Evaluate our systems and services to improve efficiency and impact. Strategy 2 | ENGAGEMENT - Strengthening FamilyMeans’ culture to attract and retain employees Goal 1: Design and implement a “total rewards” recruitment and retention program. Goal 2: Create cross-department opportunities for staff connections. Strategy 3 | IMPACT- Sharing FamilyMeans’ story to engage community and generate support. Goal 1: Clarify and simplify the message about FamilyMeans’ mission and services. Goal 2: Diversify fundraising activities to be more targeted and inclusive.
Community or Constituency Served FamilyMeans has 4 primary programs that provide services to people working through a variety of life's challenges. The majority of our clients live in Minnesota and Wisconsin, however outreach has broadened in recent years due to our pivot to many virtual options. Counseling & Therapy supports the mental health of individuals, couples, and families of any age at our outpatient clinics in Stillwater and St. Paul, MN and Hudson, WI. As well as, students ages 5-18 in 17 schools in 4 districts in MN and Western WI. Caregiving & Aging supports caregivers as they provide care for a child or aging adult with a disability, frailty, or cognitive decline. Services are primarily provided in Washington and Ramsey County, MN but are reaching further with virtual options. Financial Solutions supports those trying to work their way out of debt and/or manage finances. We provide these services in-person at our Stillwater, St. Paul, and Rochester, MN locations and our Eau Claire, WI location. We also provide virtual options to residents in Minnesota, Wisconsin, Florida, and Georgia. Youth Development supports youth in the under-served communities of Landfall, MN and Cimarron (Lake Elmo, MN), ages 5-18.
Geographic Area Served FamilyMeans has 5 physical locations including our main office in Stillwater, MN and satellite offices in St. Paul and Rochester, MN and Wisconsin sites in Hudson and Eau Claire. In addition to our physical spaces, we also provide services virtually to residents across Minnesota and Wisconsin. **The Financial Solutions program has also recently expanded to be licensed in Florida and Georgia.

Reports & Finances

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Major Program Expenses
Counseling & Therapy:
Financial Solutions:
Caregiving & Aging:
3 Year Average Expenses
Program Services
Unrestricted Net Assets
End of Year:
Beginning of Year:

Notes from the Council

Organization Last Reviewed on 01/04/2023

This date is representative of when we completed our initial Accountability Wizard® nonprofit review, and provided the organization with their results. This review is good for three years from the date provided
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1875 Northwestern Ave S
Stillwater, MN 55082
Phone: 651-439-4840

General Information

Alternative Name: Family Means, Family Service St. Croix,
EIN: 41-6045574
Principal Staff: James Kroening
Number of Full-Time Equivalents (FTE): 40
Volunteer Opportunities: Yes
Number of Clients: 11,977
Ruling Year: 1965


Board Chair: Brian Gunderson
Number of Board Members: 13
Board Meetings with Quorum: 19
Average Member Attendance: 10.9

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Charities Review Council

Our mission is building donor and nonprofit relationships for strong, vibrant and just communities. We envision healthy communities for all, benefiting from effective and trustworthy nonprofits that are supported by a well-informed public’s generosity.

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1915 Highway 36 W Ste 133 • Roseville, Minnesota 55113-2709
Phone: (651) 224–7030 • E-mail:

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