The BrandLab

Mission Statement

Mission: To change the face and voice of the marketing industry by introducing, guiding, and preparing students for careers in marketing. Vision: A marketing industry that thrives on the insights and creativity of people with diverse backgrounds.

Impact and Programs

Accomplishments In the 2014-2015 fiscal year The BrandLab accomplished the following items: - Updated our logic model and data collection/tracking systems. - Served 600 students in the classroom program. - Served 50 interns in the internship program. - Awarded $35,000 in college scholarships to students. - Partnered with agencies to do research and create a white paper to measure the current state of diversity in the local industry. - Underwent a strategic planning update & reaffirmed our mission, vision, objectives along with creating new short term/long-term goals. - Grew fundraising efforts by 20 percent.
Current Goals Our current goals include: - Serve 600 students in 25 classrooms. - Provide 60-65 paid internship opportunities. - Rework our scholarship program criteria and provide $30,000 in scholarships. - Work with partners to grow our Fearless Conversations program in new and innovative ways. - Bring TBL staff from part-time to full-time status.
Community or Constituency Served The BrandLab serves high school and college students of diverse ethnic and socioeconomic backgrounds by providing exposure, access, and opportunity to careers in marketing.
Geographic Area Served Our program serves students throughout the Twin Cities metro as well as surrounding areas.

Reports & Finances

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3 Year Average Expenses
Program Services
Unrestricted Net Assets
End of Year:
Beginning of Year:

Organization Last Reviewed on 02/10/2016

This date is representative of when we completed our initial Accountability Wizard® nonprofit review, and provided the organization with their results. This review is good for three years from the date provided
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110 5th Street North
Minneapolis, MN 55403
Phone: 952.334.2658

General Information

Alternative Name: The BrandLab, TBL, BrandLab
EIN: 80-0199088
Principal Staff: Ellen Walthour
Number of Full-Time Equivalents (FTE): 5
Volunteers: 200
Number of Clients: 600


Board Chair: Christine Fruechte
Number of Board Members: 13
Board Meetings with Quorum: 6
Average Member Attendance: 9.3

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700 Raymond Avenue, Suite 160 • Saint Paul, MN 55114
Phone: (651) 224–7030 • E-mail:

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