The BrandLab

Mission Statement

Mission: To change the face and voice of the marketing industry by introducing, guiding, and preparing students for careers in marketing. Vision: A marketing industry that thrives on the insights and creativity of people with diverse backgrounds.

Contact Information

110 5th Street North
Minneapolis, MN 55403

General Information

Alternative Name
The BrandLab, TBL, BrandLab
Principal Staff
Ellen Walthour
Number of Full-Time Equivalents (FTE)
Number of Clients


Board Chair
Christine Fruechte
Number of Board Members
Board Meetings with Quorum
Average Member Attendance

Impact and Programs

In the 2014-2015 fiscal year The BrandLab accomplished the following items: - Updated our logic model and data collection/tracking systems. - Served 600 students in the classroom program. - Served 50 interns in the internship program. - Awarded $35,000 in college scholarships to students. - Partnered with agencies to do research and create a white paper to measure the current state of diversity in the local industry. - Underwent a strategic planning update & reaffirmed our mission, vision, objectives along with creating new short term/long-term goals. - Grew fundraising efforts by 20 percent.
Current Goals
Our current goals include: - Serve 600 students in 25 classrooms. - Provide 60-65 paid internship opportunities. - Rework our scholarship program criteria and provide $30,000 in scholarships. - Work with partners to grow our Fearless Conversations program in new and innovative ways. - Bring TBL staff from part-time to full-time status.
Community or Constituency Served
The BrandLab serves high school and college students of diverse ethnic and socioeconomic backgrounds by providing exposure, access, and opportunity to careers in marketing.
Geographic Area Served
Our program serves students throughout the Twin Cities metro as well as surrounding areas.


3 Year Average Expenses
Program Services $230,136 75.6%
Management $33,299 10.9%
Fundraising $41,130 13.5%
Unrestricted Net Assets
2013 2012 2011
End of Year: $131,846 $106,739 $21,683
Beginning of Year: $106,739 $21,683 $72,650
Difference: $25,107 $85,056 ($50,967)

What does it take to Meet Standards®?

Meeting the Accountability Standards® is more than checking items off a list. Each nonprofit you see on this website has gone through careful assessment, and then invested in implementing changes to meet our high operational standards.

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